An advertising film made by Aho and Soldan in 1936 for Shell is a time travel to the car-ridden Helsinki of the 1930s, where even a visit to a gas station feels like a celebration..
Björn Soldan, K. Wilén
Finland
Okay, so Vauhdin merkki isn't a movie in the way we usually think of one. This is a Shell advertising film from 1936, a real blast from the past. If you’re into vintage cars, old cityscapes, or just curious about how ads used to be, you’ll find it pretty charming. But if you're after a story or big drama, nope, not her...
Comparing the cinematic DNA and archive impact of two defining moments in cult history.
Björn Soldan
Eduardo Notari
Community
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"Okay, so Vauhdin merkki isn't a movie in the way we usually think of one. This is a Shell advertising film from 1936, a real blast from the past. If you’re into vintage cars, old cityscapes, or just curious about how ads used to be, you’ll find it pretty charming. But if you're after a story or big drama, nope, not here. It's more of a quick historical snapshot. 📸 What immediately grabs you is Helsinki itself. You get these glimpses of the city streets, just humming with life back in the 1930s..."
