Director's Spotlight
Senior Film Conservator

Director's Spotlight: United States
A Deep Dive into the 1918 Vision of Bernarr Macfadden
Peeling back the layers of Bernarr Macfadden's Zongar exposes the technical innovation that Bernarr Macfadden introduced to the cult format. Driven by an uncompromising commitment to cult excellence, it stands as the definitive 1918 statement on cult identity.
In Zongar, Bernarr Macfadden pushes the boundaries of conventional narrative. The film's unique approach to its subject matter has sparked endless debates and interpretations among cinephiles and critics alike.
While deeply rooted in United States, Zongar has achieved a global reach, influencing directors from various backgrounds. Its ability to translate cult tropes into a universal cinematic language is why it remains a cult staple decades after its 1918 release.
| Cinematography | Static |
| Soundtrack | Synth-Heavy |
| Editing | Disjunctive |
| Art Direction | Baroque |
Visualizing the convergence of Bernarr Macfadden's style and the core cult narrative.
Zongar, a dedicated athlete and sculptor, loves fellow athlete Helen Thorpe, and although she also loves him, the unscrupulous Richard Sutton wants Helen for himself, and to that end, plots to separate the two. To make things worse, adventuress Wanda Vaughan, who hopes to win Zongar, tells Helen that she is engaged to the athlete, whereupon Helen angrily leaves Zongar to become Richard's fiancée. Through Zongar's persistent attentions to Helen, however, he persuades her to pose for his masterpiece. The evil Richard kills Zongar's father and then abducts Helen from Zongar's studio. Undaunted, Zongar pursues them in a boat and later an airplane, and when the pilot dives at Richard's car, Zongar grabs Helen and pulls her to safety. Richard plunges over a cliff and Wanda is arrested, leaving the two athletes free to continue their romance in peace.
Decades after its release, Zongar remains a vital piece of the cinematic puzzle. Its influence can be seen in countless modern works, solidifying Bernarr Macfadden's status as a master of the craft in United States and beyond.