Recommendations
Senior Film Conservator

As a cultural touchstone of United States, It Pays to Advertise resonates with its cinematic excellence, its lasting impact ensures that its spirit lives on in modern recommendations. Our archive is rich with titles that mirror the cinematic excellence of Donald Crisp.
For many, the first encounter with It Pays to Advertise is to provoke thought and inspire awe in equal measure.
Wealthy Cyrus Martin, known as "the soap king," cannot induce his pleasure-seeking son Rodney to work, he arranges for his pretty stenographer, Mary Grayson, to attract Rodney so that he will have to work to be able to court her. When Mary and Rodney fall in love and decide to marry, however, Cyrus angrily disinherits Rodney. With Mary and Ambrose Peale, a theatrical agent, Rodney opens a business and begins to advertise without a product. After he buys his father's soap and successfully packages it with his own label, Cyrus tries to buy out the company for $50,000, but he cancels the deal when he discovers that the soap came from his own factories. Meanwhile, Rodney, not knowing of the cancellation, has written a $25,000 check. To protect him, Cyrus secretly has a Marshall Field department store representative give Rodney a phony order, but when the soap sells well because of Rodney's advertising, and the store places more orders, Cyrus deals with Rodney, who now marries Mary.
Based on the unique cinematic excellence of It Pays to Advertise, our vault has identified these titles as the most compelling follow-up experiences for fans of cult cinema:
Dir: Donald Crisp
Jules Lemaire, a happy-go-lucky French-Canadian lumberman, arrives at the Nemo lumber camp carrying a baby. His love for the child wins him the respect of Joy Farnsworth, the daughter of the camp's foreman, but this arouses the jealousy of Big Jim Burgess, the camp bully. Burgess incites the men to strike when the delivery of their paychecks is delayed because of a storm, whereupon Jules offers to cross the river and retrieve the payroll. Burgess volunteers to accompany Jules, but after their departure, he ties the lumberman up and attempts to torture him into giving up the order of delivery for the money. In the meantime, a stranger appears at the camp and tells Joy that Jules had been caring for his child while he was in England. Joy and the stranger rescue Jules and turn Burgess over to the foreman, after which Joy proposes to the French-Canadian.
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Dir: Donald Crisp
A young woman, disheveled and greatly distressed, stops criminologist Marcel Levington on the street and begs him to find a doctor for a man who is dying inside a nearby house of ill repute. Marcel and his friend, Dr. Rogers, enter the house and find the man, a prominent lawyer, dead, his heart pierced by a hatpin that the doctor recognizes as the one he recently gave his daughter Toinette. Rogers announces that the man has died of heart failure, returns home and demands an explanation from his daughter, who explains that she was lured into the house and attacked by the man. Realizing that Toinette killed the lawyer to defend her honor, Rogers and Marcel agree to protect her. Marcel retrieves Toinette's pocketbook from the proprietor of the house, Mrs. Clifton, who had planned to blackmail the girl, and then returns to Toinette, with whom he has fallen in love.
Dir: Donald Crisp
When shipping clerk Arthur McArney falls in love with pretty stenographer Elsa Owenson, he finds himself in stiff competition with a fat but wealthy broker named Sankey. Elsa's expensive tastes lead Arthur to spend a week's salary on an evening's entertainment, part with his watch to pay their taxicab fare, and borrow money from his friends to buy her extravagant gifts. Finally, Arthur is forced to take on odd jobs and night duty, which so impresses his employer, Hallet, that he gives the clerk a small raise. After Arthur spends $200 on the proper attire to wear to a lavish Halloween party, Hallet calls him to the office that evening, and Elsa attends the affair with Sankey. To reward his employee's dedication, Hallet promotes Arthur to the post of branch manager. Elsa accepts Arthur's marriage proposal with the promise that she will henceforth economize.
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Dir: Donald Crisp
The Firefly of France, a famed Allied airman in the First World War, is lost while transporting valuable plans, and it is feared that he and the plans are now in the hands of the Germans. A member of the Lafayette Escadrille endeavors to find the Firefly and the plans, but encounters a mysterious girl and several German spies who want the same thing.
Dir: Donald Crisp
Wealthy young bachelor Stanley Jordan attends a Red Cross Benefit at the country club, where he meets and falls in love with Betty Lovering and unwittingly offends social leader Mrs. Vandergraft. Discovering that the Vandergrafts have initiated a campaign to ostracize him from the club, Jordan, incensed, decides to get even: he disguises himself as a Russian Countess and returns to the club, where he is wined and dined. As a member of society, he is welcomed into the homes of the rich, where he proceeds to steal their valuables and donate them to the Red Cross Fund. The series of thefts alarms the neighborhood, and a detective is hired. Just as the detective is closing in on the Countess, it is announced that the Russian has been a victim of assault and is lying on her deathbed. Betty, concerned, calls on the Countess, only to discover that she is none other than Stanley Jordan, the man she loves.
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Dir: Donald Crisp
Newspaper publisher Temple Trask, who answers the "Letters to the Lovelorn" column under the nom-de-plume "Mrs. Carfax," becomes the hit of his college reunion when he revives his female impersonation act. Returning home, Temple meets Billy Wise, another college friend, who wagers one hundred dollars that Temple will not go into a restaurant dressed as a woman. He takes the dare, then sees Helen Scott in the restaurant and, although he is a cynic who does not like women because he knows too much about them, he falls in love. When he notices that Adrian Graw, a crook whom Temple knew when he was a cub reporter, is after Helen's fortune, Temple, impersonating Mrs. Carfax, accompanies Helen and her grandmother, Mrs. Keyes, aboard a steamer to protect them. On the voyage, Helen becomes good friends with Mrs. Carfax and falls in love with Temple. After Mrs. Carfax punches Graw during a struggle for Mrs. Keyes bonds, the police arrest Graw and his accomplice, Rena Varsey. Helen, astonished when Temple removes his wig, falls joyfully into his arms.
Dir: Donald Crisp
Lewis Vickers accidentally kills a man and goes to Central America. Here he meets Robert Lee, who bears a remarkable resemblance to him. Lee is a worthless young chap whose father is anxious to have him return to the United States. On his death bed Lee turns his papers over to Vickers and begs him to assume his name. Arriving in New York, Vickers goes to the Lee home as Robert Lee, and discovers that the dead man has willed him a badly blotted past that includes a wife and two children and a large collection of debts. He also finds a beautiful adopted daughter in the Lee household and promptly falls in love with her. The only way he can stand any chance of winning the girl is by telling the truth about himself. The arrival of his undesirable family and several of its friends and connections helps to bring out the truth, and the picture ends with a runaway marriage between Vickers and the adopted daughter.
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Dir: Donald Crisp
Joe, a good natured Italian, runs a basement ice, coal, and wood establishment in the cheap Italian "East Side." Trina, daughter of old Capino, a cobbler, lives next door. She is fond of Joe and is relieved when she learns that Joe's "sweetheart," who arrives from Italy, is none other than his little old "Mama Mia," his mother. Godfrey Kelland, district attorney, is a candidate for the governorship, and Joe's sympathies and efforts are enlisted in his behalf. The Weasel, a notorious crook, is arrested as he seeks refuge in Joe's house, and suspicions are cast upon Mama Mia. Just at this time Mrs. Kelland loses a diamond pin which is discovered in Mama Mia's possession. Baby Kelland has placed the pin in the basket of clothes which Mama Mia is to wash and she is found "guilty" and sentenced to two years in the penitentiary. In the meantime, Joe and his mother have witnessed an attempt upon Kelland's life and assisted him, but nevertheless Kelland is vigorous in his prosecution of Mama Mia. A little later Mrs. Kelland discovers the baby putting another piece of jewelry in the basket and she decides that Joe's mother is innocent. Two crooks from the gang determine to put a stop to Kelland's activities and to "plant" a golf ball filled with nitroglycerin so that Kelland will be blown up as by an unknown accident. They play upon Joe's feelings and induce him to place the ball. Just as Kelland is about to strike the ball, Mrs. Kelland and Trina come into the grounds, and to save them Joe takes the blow upon his own body. Joe's confession that the ball was intended for him incites Kelland's anger, but Mrs. Kelland's story of the baby's innocent part in the tragedy, and her pleadings, soften the politician's heart, the little Italian family is reunited, and Trina's happiness also secured.
Dir: Donald Crisp
Giuseppe Franchini lives with his little daughter Francesca and pet bear Bruno on the Italian coast. One day, Giuseppe sees a shipwrecked man offshore and swims to his rescue, but in doing so, he is carried out to sea. Upon his return, he finds that his wife has died of shock at the news of his drowning, and the stranger has taken away the little girl. Years later, Giuseppe travels to America with Bruno where they are arrested for invading an apiary on the Vandergrift estate. Giuseppe is befriended by Vandergrift's daughter Adelaide, but Bruno is sent to jail for his crimes. To pay Bruno's fine, Giuseppe takes a job in a roadhouse owned by John Slade. Here, he learns of Slade's plans to smear Adelaide's fiancé, Craig Winton, the reform candidate for mayor. Giuseppe presents proof of Slade's corruption to Adelaide, who turns it over to her father. When Giuseppe meets Vandergrift, he recognizes him as the man he rescued, but, realizing that Adelaide is happy in her life, he leaves town without letting her know that he is her real father.
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Dir: Donald Crisp
On the estate of Senora Moreno in Southern California, the senora's adopted daughter Ramona lives. She falls in love with Alessandro, an Indian of noble heritage. When her adoptive mother forbids their marriage, Ramona Alessandro elope, only to find bigotry, misfortune, and finally tragedy wherever they turn.
View DetailsAnalysis relative to It Pays to Advertise
| Film Title | Atmosphere | Complexity | Similarity |
|---|---|---|---|
| Jules of the Strong Heart | Gritty | Layered | 88% Match |
| The House of Silence | Gritty | Layered | 96% Match |
| The Way of a Man with a Maid | Tense | Linear | 89% Match |
| The Firefly of France | Gothic | Abstract | 85% Match |
| The Countess Charming | Tense | Linear | 92% Match |
This guide was algorithmically generated using the cinematic metadata of Donald Crisp's archive. Last updated: 6/27/2026.
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