To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.
Is it worth your time? If you like movies where people talk really fast and wear high-waisted pants, then yes. It's a fun look at how people thought about 'hype' way before the internet existed. You’ll probably hate it if you can't stand the crackly audio of early 1930s films or if you need a plot that makes total sens...
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Comparing the cinematic DNA and archive impact of two defining moments in cult history.
Frank Tuttle
Lloyd Ingraham
Community
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"Is it worth your time? If you like movies where people talk really fast and wear high-waisted pants, then yes. It's a fun look at how people thought about 'hype' way before the internet existed. You’ll probably hate it if you can't stand the crackly audio of early 1930s films or if you need a plot that makes total sense. It's very loud for a movie from 1931. I found myself actually laughing at some of the insults, which doesn't always happen with these old talkies. It has a bit of that frantic e..."
Tom Kennedy
Ethel Doherty, Arthur Kober, Roi Cooper Megrue, Walter C. Hackett
United States
