Cult Review
Senior Film Conservator

You should watch this if you like old stuff that feels like a total fever dream. If you hate 'old-timey' animation or things that are basically just commercials, you’re gonna hate this.
It’s a tiny bit of film history that someone probably found in a dusty box in a basement. Na nebi a na zemi is an ad for Kalodont toothpaste.
The premise is simple. Even the folks in Heaven use this specific brand of paste.
I guess bad breath follows you into the afterlife? That’s a terrifying thought to have on a Tuesday morning.
The animation is that classic, shaky style where everything seems to be vibrating. It has this weird energy that you just don't see in modern CGI stuff. 🦷
Everything is so round. The angels look like they’ve been eating really well up there.
One angel stands out because he looks genuinely worried about his molars. It’s a very specific kind of stress for a celestial being.
The way the tube of toothpaste appears is almost magical. It just pops into existence like a miracle.
I kept thinking about Is Conan Doyle Right? while watching this. People back then were really obsessed with what happened after you kicked the bucket.
Except here, the answer isn't a ghost—it’s just 'you brush your teeth.' It’s a lot less spooky than what Conan Doyle was talking about in his spiritualism phase.
There’s a moment where the 'Earth' part of the title comes in. It’s actually less interesting than the Heaven part.
Humans are just boring compared to flying dental patients. The earth scenes feel a bit rushed.
The brand name, Kalodont, sounds like a name for a giant lizard or a prehistoric monster. It’s funny how a name can sound so aggressive for something you put in your mouth.
It’s funny how confident the ad is. It doesn't ask you to buy it; it just shows you that the holy beings are already on board. 🧼
The lines are a bit thick and chunky. Sometimes the faces get lost in the grain of the film when it gets dark.
It reminded me of the simple sketches in The Adventures of Kitty Cobb. There’s a charm to things that aren't over-produced by a million executives.
The music in the background—if you find a version with a track—is usually just some stock piano. It doesn't really match the 'heavenly' vibe at all.
It sounds more like something from a dusty saloon. Which makes the whole angel thing even weirder if you think about it too long.
I noticed a small hair on the lens during one shot. Or maybe it was a scratch on the actual film strip.
It moved around like a little worm. I spent more time watching that hair than the toothpaste for a good ten seconds.
Is it a good movie? Not really. It’s a commercial.
But is it a cool artifact? Yeah, totally.
It’s like looking at a postcard from 100 years ago. One that someone scribbled a grocery list on.
The pacing is actually pretty fast. It doesn't overstay its welcome like those long silent dramas.
Unlike some heavy films like Vendémiaire, which can feel like they go on for a century, this is over fast. You can watch it while your coffee is still too hot to drink.
The way the clouds are drawn is my favorite part. They look like big piles of shaving cream or maybe whipped cream.
Or maybe they are made of toothpaste too? The movie doesn't say, which is a missed opportunity for world-building.
I like how the 'Kalodont' logo just sits there at the end. It’s very bold and in your face.
It feels very honest in its greed. No 'storytelling' fluff, just 'Buy this or you won't look like a pretty angel.'
I wonder what happened to the people who made this. Did they get free toothpaste for life as part of the deal?
Probably not. They probably just moved on to the next weird project about soap or tires.
If you’re into the history of advertising, this is a gold mine. If you’re just a normal person, it’s a 'what did I just watch?' moment. 🦖
I've seen some odd shorts lately, like Sea Scamps, but this one is more focused. It has a goal.
It actually makes me want to go brush my teeth. So I guess the ad still works after all these years.
The film quality is pretty rough in spots. Its almost like the frames are jumping because they're excited.
The angles is all wrong in the perspective shots. But it adds to the ghost-like feeling of the whole thing.
It’s a quick watch. You won't regret it, but you won't remember it in a week, either.
Check it out if you're bored. Or if you forgot to brush this morning and need some holy motivation.

IMDb 6.6
1928
Community
Log in to comment.