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6.3/10
Senior Film Conservator
A definitive 6.3/10 rating for a film that redefined the boundaries of cult cinema. What Price Beauty? remains a cornerstone of transgressive art.
In the silent era of cinema, a plethora of films navigated the complexities of love, beauty, and deception. 'What Price Beauty?' (1923) stands as a testament to this cinematic tradition, boasting a narrative replete with intrigue, romance, and the eternal struggle between natural beauty and artificial allure.
The film centers around Mary, a wholesome country girl who secures employment at the enchanting 'House of Magic' beauty salon. Her innocent demeanor and unbridled enthusiasm render her an endearing presence amidst the salon's opulent backdrop. It is here that she develops a deep-seated ardor for the salon's captivating owner, Clay, whose charm and charisma have ensnared the hearts of numerous patrons.
However, their prospective romance is imperiled by the cunning Rita, a seasoned vampire who has set her sights on ensnaring Clay. Rita's sophisticated and seductive nature poses a formidable threat to Mary's chances, as she expertly manipulates those around her to satiate her desires.
As Mary's infatuation deepens, she finds herself embroiled in a fantastical dream sequence wherein Clay transmutes the women surrounding him into resplendent fashion creations. This surreal episode serves as a turning point in the narrative, as Mary's subconscious mind grapples with the tensions between her own natural beauty and the artificial allure of Rita.
Within this dream, Clay's transformations of the women serve as a metaphor for the fluidity of beauty and the manner in which it can be shaped and molded. As the women are reimagined as fashion creations, Mary's own perception of beauty is challenged, forcing her to confront the disparity between her own innocence and Rita's jaded sophistication.
Ultimately, Mary's innate beauty and sincerity prevail, supplanting the beguiling Rita and securing Clay's affection. This victory serves as a testament to the enduring power of natural beauty, as Mary's unassuming nature and genuine emotions prove more captivating than Rita's artificial allure.
In the context of the film's era, 'What Price Beauty?' offers a fascinating commentary on the societal pressures faced by women. The character of Rita serves as a symbol of the vamp, a trope commonly employed in silent cinema to represent the dangers of female seduction and manipulation.
'What Price Beauty?' boasts an impressive cast, including Nita Naldi, Leo White, and Myrna Loy, whose performances bring depth and nuance to the narrative. The film's themes of love, beauty, and deception continue to resonate with audiences today, offering a timeless commentary on the human experience.
In comparison to other films of the era, such as One of the Finest and The Midnight Girl, 'What Price Beauty?' stands as a unique exploration of the tensions between natural beauty and artificial allure. While films like The Jail Bird and The Volcano navigate themes of love and deception, 'What Price Beauty?' distinguishes itself through its captivating narrative and memorable performances.
The film's influence can be seen in later works, such as The Delicious Little Devil and Jack O'Clubs, which similarly explore the complexities of love and beauty. As a cinematic masterpiece, 'What Price Beauty?' continues to enthrall audiences with its enduring themes and captivating narrative.
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