
Jimmy Gilley is engaged to Fanny Blaine. Jimmy would like to live in a more luxurious style, so he and Fanny urge her sister Virginia to marry wealthy Robert Stafford although she doesn't love him.


Jewel-throated jazz floats from a gramophone while the opening intertitle announces, in florid typography, that every kiss has a price tag. Already the film confesses its thesis: affection can be appraised, appraised, and auctioned. Director William C. deMille (yes, Cecil’s lesser-known yet fiercely literate elder s...


Comparing the cinematic DNA and archive impact of two defining moments in cult history.

William C. de Mille

William C. de Mille
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" Jewel-throated jazz floats from a gramophone while the opening intertitle announces, in florid typography, that every kiss has a price tag. Already the film confesses its thesis: affection can be appraised, appraised, and auctioned. Director William C. deMille (yes, Cecil’s lesser-known yet fiercely literate elder sibling) treats his 1922 audience to a tableau vivant of conspicuous consumption. Crystal decanters catch the klieg-light like diamonds dribbling liquid fire; furs drape over chaise..."
George Broadhurst, Clara Beranger
United States


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