Summary
A tempestuous tango of ambition and avarice, 'It Isn't Being Done This Season' weaves a tapestry of emotional dissonance amid the opulent chaos of 1920s society. Marcia Ventnor, a luminous yet tormented muse, navigates the paradox of desiring both material ascension and romantic fidelity. Her rejection of Oliver Lawton—a gesture of calculated self-preservation—sets off a chain of events that fractures her moral compass. The film’s genius lies in its surgical dissection of gendered expectations: Marcia’s agency is framed as both weapon and wound, while George Hunt’s possessive insecurity morphs into a grotesque parody of masculinity. The film’s climax, a razor-sharp collision of betrayal and redemptive clarity, refracts the era’s obsession with surface over substance, leaving a residue of melancholic catharsis.
Synopsis
Following her mother's advice to marry for wealth, model Marcia Ventnor turns down the proposal of Oliver Lawton, whom she loves, so as to accept wealthy George Hunt, an importer of oriental rugs. They go to Turkey on their honeymoon, and Hunt enlists her charms to secure a contract from rug maker Afeif Bey, whose infatuation with Marcia provokes her husband's jealousy. The Hunts return home, and following Hunt's death she meets Lawton, who is sent to Turkey on the same mission, and she promises to marry him if he obtains the contract. He also is infuriated and tries to kill her, but with a trick knife. Realizing his seriousness, she is reunited with him, and they are married.
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